Kristin Barclay: Johnson & Johnson Donate a Photo App Helps Make a Difference

Remember back in the day, when taking a photo meant lugging a bulky camera around your neck, making sure you had extra rolls of film, and that you were using the right aperture and f-stop? Then, if you were like my family, when the roll was full we'd put it in a desk drawer and wait until we had a couple of rolls before taking it to the store to be developed. Confession: sometimes months or even years later we'd find rolls of film that were forgotten, just taking up space in the back of a desk drawer. Sadly, even if the film could still be developed, a lot of our photos weren't nearly as good as we'd hoped.

Now, armed with just a smart phone we can take pictures of anything, anywhere and immediately see if we had enough light, the subject was in focus, etc. The ability to capture the everyday moments of my kids has probably made me a little snap happy. I sometimes end up with dozens of pictures of them just posing, playing in the yard, or even eating a meal.

At the moment I have hundreds of photos taken with my phone, just sitting there taking up memory. In the process of moving them to my Skydrive and deleting duplicates, I learned about a new app from Johnson & Johnson, where one photo can make a difference. The donate a photo app, is a free app (available on iOS or Android) that allows you to give back to one of three causes, by simply uploading a photo. And, if you take a lot of photos like me, you can donate one photo a day, every day!

For every photo you donate, Johnson & Johnson gives a $1 to the charity you choose*! As the campaign kicks off there are three charities you can choose from:

Safe Kids: One photo helps protect a child from a sports injury
Keep America Beautiful: One photo helps restore a public park
Save the Children: One photo helps a newborn get medicine to thrive

When a charity reaches its goal, a new one will be added to take its place! All donations must be made from your mobile device, but you can access the the experience (including a photo gallery, progress achieved for each charity, etc.) at Donate a Photo.

* Johnson & Johnson has curated a list of trusted causes, and you can donate a photo to one cause, once a day. Each cause will appear in the app until it reaches its goal, or the donation period ends. If the goal isn't reached, the cause will still get a minimum donation.

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Follow Kristin Barclay on Twitter: www.twitter.com/Zanymomintx

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Source: http://www.huffingtonpost.com/kristin-barclay/johnson-johnson-donate-a-_b_3070714.html

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